Universal Gold Coin & Bullion

As the lead strategist for Universal Coin, I orchestrated a direct-response creative campaign designed to turn passive viewers into active investors. The core challenge was motivating a high-consideration audience to pick up the phone. To build immediate trust and authority, I developed strategic video scripts for spokesperson Kevin O’Leary, framing gold ownership as a savvy investment and legacy decision. This core messaging was amplified across targeted Meta campaigns focusing on IRA opportunities, wealth preservation, and generational legacy. By implementing a dedicated tracking number and optimizing creative toward a single call-to-action, the strategy drove measurable results: over 2,000 tracked phone calls within the first months, directly linking creative execution to sales pipeline growth.