IPHIS

As Creative Lead for IPHIS, I spearheaded the omnichannel launch and growth strategy centered on celebrity partner Noah Beck. I orchestrated a testing framework across UGC, paid media, and email to determine the most effective creative mix—balancing Noah’s influence with pure product showcases to foster authenticity and relatability. This data-informed approach shaped a cohesive visual identity that translated celebrity appeal into tangible audience connection, driving engagement through tested, high-performing creative assets.