BitZero

I led the strategic brand launch and ongoing narrative for BitZero, a next-generation data center powering AI and crypto. Tasked with cutting through industry hype, we rebuilt the brand's core voice to be rigorously factual, direct, and trustworthy. This new tone became the foundation for all content, from high-level announcements to educational posts. I architected and executed the holistic content strategy across Meta, Twitter, LinkedIn, and the CEO's personal profile, ensuring a unified, authoritative presence during their critical public announcement and beyond. My role encompasses continuous strategy, copywriting, and creative direction, transforming complex technical offerings into clear, compelling communications that establish category leadership.