Glacier

As Creative Lead for Glacier Sleep, I was responsible for translating their advanced cooling technology into a compelling and trustworthy brand identity. My strategy centered on building credibility in a crowded market by designing a visual system that feels both premium and scientifically grounded. This is executed through a clean, expansive website that methodically educates the customer, using clear iconography, layered product cross-sections, and a "What It Does / How It Helps" framework to demystify complex mattress engineering. Every element, from the glacier-inspired color palette to the structured comparison tables, was crafted to visually reinforce the core promise of cool, restorative sleep and guide visitors confidently toward a purchase.