Makeup By Mario

As the Performance Creative Lead for Makeup by Mario, I directed the strategic creative that amplified their digital branding and social engagement. I implemented a rigorous testing framework, pitting content featuring the founder against pure product showcases and model-led tutorials. Data revealed a clear winner: hyper-focused product demonstrations paired with authentic user testimonials (which drove the highest engagement and conversion). My leadership in this iterative, data-informed process directly shaped the brand's high-performing social creative, balancing artistic prestige with relatable appeal.